Thomas C. Cancelmo
Thomas C. CancelmoCEO of BTC, Tom brings 30 years of marketing communications expertise to the agency's client base, having created award-winning campaigns for many well-known business-to-business and consumer brands. Early in his career, Tom spent over a decade in senior-level positions with Foote Cone & Belding and Reimel Carter, Inc., and the last 15 years with BTC, building clients' businesses by first defining success, and then achieving it with strategic creative, digital, direct marketing and PR programs. He's also a leader in the local community, on the board of organizations such as Philly Cure HD and Immaculata University.
Executive Vice President
Chris MurrayPrior to joining BTC as executive vice president and partner, Chris was head of communications for Lincoln Financial Group Distributors, and served as vice president of communications and external affairs for United Way of Greater Philadelphia and Southern New Jersey. Throughout his career, Chris has worked for large and small agencies in the region, leading programs for brands such as Bayer Environmental Science, IBM, Panera Bread, HBO and the McDonald’s LPGA Championship, along with managing numerous issues management and crisis communications situations for clients. Chris is an adjunct professor at Villanova University and a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
Laura W. Koster
Vice President, Consumer
Laura W. KosterA seasoned lifestyle communications professional, Laura Koster manages consumer public relations and marketing. She conceives creative campaigns for clients in industries including restaurants, retail, nonprofit, destinations and hotels/resorts. Laura received a MBA from Drexel University and a degree in public communications from American University in Washington, DC.
Vice President, Senior Living
Natalie Rose-MillerNatalie is an experienced Brand Marketing leader with deep industry knowledge in the Senior Living and Hospital segments. Prior to BTC, her 18 years of experience working for Sodexo Senior Living and Healthcare as well as other organizations has sharpened Natalie's ability to handle client business challenges and apply consumer marketing strategies specifically designed for cross-divisional segments to enhance Senior Living portfolios.
Vice President, Public Relations
David CulverWith more than 30 years in the public relations industry, David has provided "leadership communications" strategies to clients in financial services, health care, hospitality, and a variety of business-to-business categories. He has led some of the country's largest and most visible company-wide public relations programs, including one for Xerox Corporation. David is a frequent commentator on public relations issues and author of "The 7 Public Relations Habits of Highly Effective Companies."
Chrissy CancelmoChrissy has more than a decade of experience in media planning and buying and account management at McCann-Erickson, Harmelin Media and BTC. She has planned and negotiated network, syndicated and cable TV contracts for national accounts including L'Oréal, Wells Fargo Bank, AFLAC Insurance and Wamsutta Mills. As a media supervisor and director, she has been responsible for all media planning and buying for local, regional and national accounts.
Morgan AppleyardMorgan currently oversees the social media, marketing and public relations efforts for various clients in hospitality, dining, finance and healthcare. She is a graduate of Stockton University, where she earned a degree in Public Relations.